Jbug is a content creator who has had a plethora of previous merchandise campaigns. The designs across them were inconsistent in tone and functionality due to a large variety of outsourced designers. This project involved properly reevaluating and researching the brand’s fundamentals and audience by gathering age and gender percentages, and observing competitor channel's merchandise. In a space ruled by a college age demographic, an energetic new age look was a requirement. A brand campaign was created that included artwork and two logos that serve as a consistent and appealing hook for a variety of merchandise items. Procreate was used to create the artwork and Illustrator was used to make the logos.